ShowMe | Premium Landing Page
Cue Connect Site Redesign
Craigslist Reboot Mock-Up (Tablet & Mobile)
Craigslist Reboot Mock-Up (Mobile)
16 Creative Display Ad Ideas eBook
Post-Holiday Planner to Get Your Sales Up and Running
eCommerce Conversion Rate Optimization Tool Guide
It's All About Content | DAIP
Action Framework | DAIP
Vurtego Social Campaign
Vurtego Email Campaign
Blue Dot Paws Pet Photography
Blue Dot Paws Facebook Page Mock-Up
Blue Dot Paws Business Card
Diversity & Inclusion 2014 Awards Gala | Be Inspired
Work Vibrantly | Talbots
Maze Logo | Global View Communications
Modern Body Nutrition
Mass Laborers' Rally 2016
Laborers' New England Region Organizing Fund
Everyone Else Has
GAMMA Shirt | Brown University
How to Get More Customer Reviews on Your Product Pages (eCommerce)
How to Enhance Adwords Customer Match Targeting with More Insightful Data
2016 Email Marketing Guide for Holiday Season (eCommerce)
Paul Rand
MRATSY Album Art
MRATSY | Moonstralia
Rabbits
Red Panda
Be Inspired GALA Video Intro
GVC Intro
ShowMe | Premium Landing PageLanding page for ShowMe app's Premium Plan.
Cue Connect Site RedesignBefore Cue Connect's website migrated to Wordpress, I was tasked with leading the redesign of the company site. The purpose of the migration was to give Cue's marketing team greater ownership of the site's content, to conduct A/B testing, and to be less dependent on developers. This project consisted of creating hi-res mock-ups through Sketch and Photoshop, then submitting the designs to developers to code. Once the template of the site was created, I was able to make any front-end changes using Wordpress's Custom CSS feature.
Craigslist Reboot Mock-Up (Tablet & Mobile)A conceptual UI mock-up of a revised Craigslist. This was a personal exercise was to test Adobe's recently released Experience Design.
Craigslist Reboot Mock-Up (Mobile)A conceptual UI mock-up of a revised Craigslist. This was a personal exercise was to test Adobe's recently released Experience Design.
16 Creative Display Ad Ideas eBookThis is one of a series of eBook's that Cue's marketing team would publish on a weekly basis for eCommerce experts. In this eBook, we show examples of creative display ads that have been successful in practice, and why they succeed. My responsibilities with designing an eBook include creating the front cover and the overall layout. Because time between eBooks are short, I will work with a content structure/guide that shows the topic of each chapter and an estimated word count - using lorem ipsum in the design before replacing it with the final copy.Once the eBook is designed, I will create the visual assets for the landing page and the confirmation email.
Post-Holiday Planner to Get Your Sales Up and RunningThis is one of a series of eBook's that Cue's marketing team would publish on a weekly basis for eCommerce experts. In this eBook, we show examples of creative display ads that have been successful in practice, and why they succeed. My responsibilities with designing an eBook include creating the front cover and the overall layout. Because time between eBooks are short, I will work with a content structure/guide that shows the topic of each chapter and an estimated word count - using lorem ipsum in the design before replacing it with the final copy.Once the eBook is designed, I will create the visual assets for the landing page and the confirmation email.
eCommerce Conversion Rate Optimization Tool GuideThis is one of a series of eBook's that Cue's marketing team would publish on a weekly basis for eCommerce experts. In this eBook, we show examples of creative display ads that have been successful in practice, and why they succeed. My responsibilities with designing an eBook include creating the front cover and the overall layout. Because time between eBooks are short, I will work with a content structure/guide that shows the topic of each chapter and an estimated word count - using lorem ipsum in the design before replacing it with the final copy.Once the eBook is designed, I will create the visual assets for the landing page and the confirmation email.
It's All About Content | DAIP
Action Framework | DAIP
Vurtego Social CampaignHere is a sample campaign ad that was created for Vurtgeo Pogo Sticks. The aim of the campaign was to promote Cue Connect's My List application on Vurtego's eCommerce site. The ads were designed to populate Vurtego's social media channels.
Vurtego Email CampaignEmail campaign mock-up for Vurtego pogo sticks
Blue Dot Paws Pet PhotographyPet photography business based out of Brooklyn, New York
Blue Dot Paws Facebook Page Mock-UpConceptual mock-up for Blue Dot Paws Pet Photography Facebook page
Blue Dot Paws Business CardBusiness for pet photography business based in Brooklyn, NY
Diversity & Inclusion 2014 Awards Gala | Be InspiredNehra's logo for their annual awards ceremony. This logo was designed during my time at Global View Communications, a partner of Nehra. The logo has been used for every annual event since 2014.
Work Vibrantly | TalbotsRe-branding concept for Talbots. The goal behind the re-branding was to attract a younger demographic to come work for Talbots, Inc. Talbots is known for their elegant and classic image, but also desired to encourage a more fun, youthful culture.
Maze Logo | Global View CommunicationsA stylized version of the Global View Communications's (GVC) logo. This version was to be used on the cover of our strategy decks and social media banners. The maze conveys connotations of navigating through corporate strategy.
Modern Body NutritionLogo concept for a local nutritionist. Client wanted the design to exude an organic feel. Examples included trees, flowers, and plants.For the concept draft, I wanted the body of the logo to call back to the 'M' in Modern and to emulate two bodies holding hands. Each body was made to look like an orange/clementine with over-sized leaves.As for the typeface, I wanted to contrast the organic feel of the main logo. However I wanted to avoid something that was too plain. There needed to be enough contrast for it to stand out, but not too loud or different for the two components to clash and become too busy. To do this, I deliberately picked a slab-serif font.
Mass Laborers' Rally 2016A logo designed for the Massachusetts and Northern New England Laborers' District Council to promote the "Our Union, Our Time" Election Rally. This logo was the masthead image on the registration site, and was rendered on flyers, apparel and gifts.
Laborers' New England Region Organizing Fund Logo created for the New England Laborers' Organizing Fund. Criteria for developing the logo included implementing the Laborer's signature blue and orange color scheme. Client desired a design with depth, but also clean and legibility.
Everyone Else Has Title design for NYC-based web series
GAMMA Shirt | Brown UniversityT - Shirt design for Brown University's Grappling and Mixed Martial Arts club.
How to Get More Customer Reviews on Your Product Pages (eCommerce)One of a series of daily blog visuals created at Cue Connect that serve as guides and resources in navigating the eCommerce industry. This blog discusses the importance of reviews for an eCommerce. View post here.
How to Enhance Adwords Customer Match Targeting with More Insightful DataOne of a series of daily blog visuals created at Cue Connect that serve as guides and resources in navigating the eCommerce industry. This blog discusses the importance of reviews for an eCommerce. View post here.
2016 Email Marketing Guide for Holiday Season (eCommerce)One of a series of daily blog visuals created at Cue Connect that serve as guides and resources in navigating the eCommerce industry. This blog discusses the importance of reviews for an eCommerce. View post here.
Paul Rand
MRATSY Album Art
MRATSY | MoonstraliaAlbum art for Matt Ricci and the Sometimes Y
Rabbits
Red Panda
Be Inspired GALA Video IntroOpening video to complement D&I Logo for Gala event.
GVC IntroInro video created in Adobe After Effects for Global Ciew Communications
info
/
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
·
·
·
·
·
·
·
·
·
·
·
·
·
·
·
·
·
·
·
·
·
·
·
·
·
·
·
·
·
·
·
·
·
